Michael Faschingbauer

Michael Faschingbauer, MBA

Management consultant, trainer, coach with offices in Graz and Vienna (Austria) since 2000. Field- and management experience in the automotive industry (1989-2001). Pioneer in transferring effectuation (entrepreneurial expertise) into various areas of professional action under uncertainty. Founder of the web-platform "Effectuation Forschung & Praxis" ( |.ch|.de) and author of "Effectuation: Wie erfolgreiche Unternehmer denken, entscheiden und handeln; Schäffer-Poeschel 2010", a practitioner´s reference to effectuation in German language awarded "Managementbook of the year".
Contact*: faschingbauer [at]

Dietmar Grichnik

Prof. Dr. Dietmar Grichnik

Professor of Entrepreneurship at the University of St. Gallen (HSG). Director of the HSG-Institute of Technology Management. Research expertise in entrepreneurial action and decision-making under uncertainty. Dietmar Grichnik has working and consulting experience with international start-ups and corporates, e.g.  Deutsche Bank. Author of several books and articles in entrepreneurship and finance, e.g. published in a report on entrepreneurial finance for the OECD. For the Federal Ministry of Economics and Technology (BMWi) he served in a regional network initiative for fostering business and technology start-ups among students and scientists from research institutes and universities. Pioneer in teaching effectuation in the German speaking world. Co-founder of the web platform "Effectuation Forschung" (
Contact*: dietmar.grichnik [at]

René Mauer

Dr. René Mauer

Chair of entrepreneurship and innovation at ESCP Europe, as well as consultant and researcher in the fields of effectuation, improvisation and innovation in Berlin (Germany). René Mauer worked for 3M, start-ups, in consulting, co-owns a family business and co-founded a high-tech start-up. Co-founder of the web platform "Effectuation Forschung & Praxis" (, guest author in "Effectuation: Wie erfolgreiche Unternehmer denken, entscheiden und handeln", Schäffer-Poeschel 2010; guest author in "Understanding the Entrepreneurial Mind"; Springer 2009; co-author in "Entrepreneurship: Unternehmerisches Denken, Entscheiden und Handeln in innovativen und technologieorientierten Unternehmen", Schäffer-Poescher 2010, German entrepreneurship teaching textbook.
Contact*: mauer[at]

Rob Wiltbank

Robert Wiltbank, PhD 

Associate Professor of Strategic Management for the Atkinson Graduate School of Management at Willamette University. His research focuses on strategy making under uncertainty (effectuation). His research on angel investing performance is the first large empirical examination of the outcomes achieved by angel investors in the U.S. He has published research in top tier academic journals covering topics from top management teams to non-predictive strategies, to formal venture capital practices among angel investors. Co-author of the recently released book "The Catalyst", based on his research as a Batten Institute Research Fellow with the Darden School at the University of Virginia, detailing how managers in existing companies successfully drive organic revenue growth. Member of the editorial board of the Journal of Business Venturing. Ph.D. in Strategic Management (University of Washington), and a degree in Finance and Accounting (Oregon State University). Partner with Montlake Capital, a growth stage venture capital firm in Seattle. Professional experience: Finance and sales for a major electronics manufacturer, strategic marketing for two startup firms, and performing due diligence for dozens of private equity investments.
Contact*: rw [at]

Thomas Blekman

Chief Effectual Officer of Effectuation Intelligence in the Netherlands. Thomas also teaches Corporate Effectuation & Strategy at Rotterdam School of Management, Erasmus University. Therefore he stands with one foot in the academic world and with the other firmly in daily practice. Thomas walks his talk and has recently also introduced Effectuation theory to the Dutch corporate world. He has written the book Corporate Effectuation that shortly after being introduced scored a top 10 position, making it a bestseller in the Netherlands. Thomas Blekman considers it his personal mission to inspire and seduce corporate directors, senior staff members, employees and his students to become more entrepreneurial without the feeling of having to play Russian roulette. Thomas consults, delivers keynotes and facilitates and designs tailor-made effectuation programs at all corporate levels.

Contact*: thomasblekman [at] 

Kutlu Kazancı

Kutlu graduated from Stanford University with a B.S. in Industrial Engineering with distinction in 2000. Kutlu then worked in investment banking for JPMorgan and BCP Securities in New York until 2005 and gained experience analyzing companies from a financial and strategic point of view. Following a one year assignment as a research analyst to the World Bank Jakarta, Kutlu returned to Turkey to join the founding team of Endeavor’s Turkey office from 2006 to 2008. Endeavor is an international NGO that supports entrepreneurs in developing countries. Since 2009, Kutlu has been providing organizational, innovation and entrepreneurship development services and lives in Istanbul. He is also co-founder of, a provider of group innovation platform and services.

Laura Mathiaszyk

Researcher and lecturer on Effectuation at the Schumpeter School of Business and Economics at the University of Wuppertal, Germany. Laura is serious about making the effectual approach usable for companies in an environment where it is not intended. Working in a ministry funded project on workplace health management (BMBS) Laura is confronted with superiors’ challenge to internalize appreciative and health maintenance leadership behavior on a daily basis. She’s highly involved in applied research on effectuation and leadership to design an applicable leadership program. Laura gathered entrepreneurial experience in founding processes of several student organizations and as co-founder of the bmdrives association. As a member of the federal executive board of the economists network bdvb she’s responsible for company affairs and facilitates founding projects. Laura Mathiaszyk tends to rouse individuals and companies passion for actively shaping and co-creating the future. She inspires audience in talks and teach students and executives in workshops what to do when facing uncertainty, isotropy and goal ambiguity.

Contact*: mathiaszyk [at]

Ian Ayers

Consultant and co-founder of the Society for Effectual Action. Director of Effectual Entrepreneur Programs in partnership with the Batten Institute, housed at the Darden Graduate School of Business at the University of Virginia. Ian holds an MBA from Darden and BS in Systems Engineering from the University of Virginia. Following an interest in innovative business incubator programs, he directed the VC-backed global business incubator/accelerator U Ventures in Stockholm, Sweden, co-developing the program and leading teams to launch business ventures. Having founded four ventures, Ian has firsthand experience in a variety of founding roles, forms, and approaches. He co-founded the E*Society, an organization to promote a public/private interdisciplinary entrepreneurial ecosystem, and worked with the Darden Batten Venture Incubator to develop an effectual incubator pilot program. Ian is full of excitement for helping make it easier for people to put effectuation into practice by co-creating tools and methods.

Contact: ian [at]

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